Detailed Introduction of Makeup Products

To purchase makeup products in the United States, there are several channels available, each offering different price ranges and purchasing methods depending on factors such as material, type, design, and order quantity.

1. Direct Import (Through Manufacturers in China or Other Countries) Channel

Directly importing makeup products is a common approach for businesses sourcing cosmetics from manufacturers. You can find makeup suppliers through B2B platforms like Alibaba, Global Sources, or by attending international trade fairs for beauty and skincare products. Establishing long-term partnerships with overseas manufacturers can help secure better pricing and a stable supply chain.

• Price:
  The cost of makeup products varies based on material, type, and order volume.

  • Bulk purchase: $1 – $10 per unit for standard makeup products like lipsticks, eyeshadows, or foundations.

  • High-end or custom makeup: Prices may exceed $10 – $50 per unit, especially for premium formulations, ergonomic packaging, or luxury branding.

2. Wholesale Market Channel

Major U.S. cities like Los Angeles, New York, and Chicago have large wholesale beauty markets that offer various makeup products, including foundations, lipsticks, eyeshadows, mascaras, and skincare. These markets provide businesses the opportunity to connect with wholesalers, negotiate pricing, and discuss shipping and payment terms.

• Price:
  The price of makeup products in the wholesale market typically ranges between $2 – $15 per unit, depending on factors such as:

  • Product type (foundation, lipstick, mascara, etc.)

  • Material & formulation (ingredients, cruelty-free, organic, long-lasting formulas)

  • Packaging & design (custom-printed, luxury packaging, eco-friendly materials)

  • Branding & reputation (luxury brands, influencer collaborations, high-end lines)

  • Bulk purchase discounts that can significantly reduce per-unit costs.